Information Technology Business Group (ITBG)

The strategic vision of Eros in entering the fiercely competitive IT business is based on the dramatic changes that are happening in the consumer space both in terms of the type of products being launched as well as consumer purchase habits. The evolution of organized retail as a strong channel for consumer centric IT products will require a different set of marketing and distribution skill sets and channel management capabilities which Eros is well positioned to provide.

- Mr. Safeer Azam, Senior Manager, ITBG, Eros Group

The newest Business Group at Eros brings with it new avenues, revenue streams, additional set of stakeholders, and last but not least – enough high voltage action !

ITBG was carved in the second half of 2009, with the belief and foresight of Eros Management that this business offers tremendous consumer connotations and there is a clear synergy in extending our expertise in organized retail distribution. As a startup, we were privileged to be chosen by Samsung as well as Cisco Consumer Business Group to exclusively manage their Power retail business in UAE. It has certainly been an exciting journey so far, and equally gratifying, to see Samsung Notebooks amongst the top three brands in organized retail for major part of 2011. This becomes special when one reckons that only two years ago, Samsung was just a beginner in this fierce IT sphere. Linksys by Cisco, world leaders in Networking products, have also been extremely successful with us, and enjoy top notch visibility and market share across UAE.

One important aspect that has taken us thus far is the ingrained ‘Eros way’ to do business, which is not a box-moving chore but a well-planned retailing exercise, based on our rich experience in this market doing consumer electronics for over four decades. The ITBG team comprises of enthusiastic individuals with varied IT background within UAE, and complements the Group’s expectations well. We are looking at the next growth level and have just added another exciting brand SONOS – the world’s leading wireless multi-room wifi system, that would change the way people access and listen to music from across the world. In addition, we will be evaluating categories that complement our business and strengthen our portfolio as IT providers to the retail customer.

In this business, owing to the constant emergence of newer and faster technologies with sleeker and better hardware, obsolescence is fast ; So it becomes critical to move quickly, within a defined time frame. That’s what makes it a little more exciting as well as challenging – which we at ITBG have learnt to adapt as ‘thrills at workplace’!