Samsung Business Group (SBG)

Eros and Samsung today represent the will to excel, bucking the recessionary market trends with new technological innovations and display leadership. While others are struggling, Samsung and Eros have improved their market standings both in terms of sales and share of the market. Samsung Business Group (SBG) in Eros rekindles the passion in living with imagination – for consumers, channel partners and employees alike.

- Mr. Krishnendu Ganguly, Vice President, Eros Group

Samsung Business Group is the sole distributor of Samsung Audio Visual and Telecommunication Products in the entire UAE. Additionally it is one of the three distribution partners of Du who distributes their entire range of SIM and Recharge products.

Samsung Business Group stands for high operational efficiency. Our style is flexible while being firmly rooted in processes. We are completely in sync with the Vision and Mission Statements of the Eros Group, and constantly aim to be No. 1 in marketing and distribution of the product lines we handle.

Samsung Business Group has earned tremendous goodwill with all retailers, and is the preferred partner for all of them. For most of the retailers, it is the largest business partner, and they are extremely satisfied with our service. Barring a couple of IT brands, Samsung’s turnover is the highest in the country, making it one of the largest selling brands in the Electronics industry.

Samsung Business Group has very good prospects in the foreseeable future. In spite of its very large turnover base, it is one of the fastest growing brands in the industry due to its aggressive policies with retailers and consumers. With the Organized Retail once again on an expansion path in UAE, the only direction in which this Group can go is upwards.